Gray's Journal

Tuesday, February 26, 2013

Tech Tuesday: QR Codes In The Meeting Industry

We've started seeing them everywhere. Listed at the bottom of a business card, under a signature on an email or even screen printed on a T-shirt, these QR codes are popping up everywhere and are taking futuristic steps from physical to virtual reality. But what exactly are these codes, and why are they so important for tech savvy people in the meeting industry?

QR codes, or Quick Response codes, are two-dimensional bar codes that contain all sorts of information that can be read by a bar code reader, or more importantly, a smartphone. In the age of fast paced and ever-changing technology, it is the job of a meeting planner to stay up-to-date on the trends. And while QR codes just recently became a staple for businesses in the past few years, meeting planners have a great advantage in utilizing these codes to benefit their company.

As common knowledge goes, no one can go anywhere without their phone these days, which is what makes QR codes ideal. The ability of taking your smartphone phone out of your pocket and scanning one of these codes is what makes this new technology so practical.

Small and compact, QR codes can pack a lot of information allowing creative planners to use them in as many ways as they can think of. Since they can be printed onto virtually anything, takeaways at trade shows are being seen with these little black and white bar codes all over them - mugs, canvas bags, the booths themselves, etc.

So how do you get started on creating QR codes for your company? Well it's quite simple, actually. There are many free websites that will convert a URL, video, or just plain old text to a fancy, technology forward QR code.

An example site that will generate QR codes is This website actually has a QR code reader app that you can download from your smartphone, making it a one-stop-shop for getting into the QR code frenzy.

But, as stated earlier, the field of technology is highly fast paced and ever-changing. So for today we have QR codes, but we never know what new and improved innovation might come out tomorrow. Meeting planners, it is your job to stay on top of current technology. It will benefit you and your company in the long run!

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