Selecting The Right Technology For Your Meeting
You have just been given the daunting task of planning the next big corporate meeting for your company. But before you even have a chance to ask what the proposed date is, questions and ideas start flooding your head. What is the budget? How many people will be attending? 200 people? Which conference center will hold that many people?
The stress of meeting planning can be all too overwhelming, but thankfully there are tons and tons of meeting planning technology products that can perform nearly every job in planning that successful meeting. The problem is not every product is "one size fits all." The right meetings technology solution can bring a huge benefit in cost, time savings and customer service. The wrong choice can be far more costly than just the price of the software and implementation.
So how do you choose which ones will be beneficial for you and your company? This article will help decide on the most efficient technology products for your meeting and eliminate the ones that may be insignificant.
Inventory your office.
First before anything else, examine your current office environment. Determine what is currently being used and what could use modification. Here are some questions that need to be posed:
- What meetings processes are being managed via paper? Do you maintain a large file cabinet of meeting facility information? Do you send your RFPs via fax? Are you accepting registration via the mail or fax? Do you use paper surveys? Do you draw and update your exhibit plan by hand? Do you schedule your rooms manually? A piece of paper is a white flag of inefficiency. Often these should be the first targets to be considered for technology upgrades.
- What over-the-counter software (Excel, Word, Access, etc.) are you using? If you are relying on these (especially word processing files) for your meeting planning processes, this should be a warning. Flat files (i.e. word documents) are highly inefficient in terms of managing data from meeting to meeting.
- What meeting planning software and other technology tools do you currently use? What works well and what doesn't? Are there newer versions that will work more efficiently?
- What is the budget and time frame to change?
After inventory has been completed, examine the issues found. The next step is to determine which solutions will be needed to solve these technology problems. As stated earlier, there are tons of technology tools that can assist in meeting planning. Here are some areas where technology can help:
- Attendee matchmaking and networking
- Badge making
- Customer Relations Management (CRM)
- Event web sites and portal management
- Exhibit sales and floor plan management
- Groupware and online collaboration
- Housing and room block management
- Incentive tracking
- Lead retrieval
- Marketing, communication and attendance building
- Meeting specification
- Meetings consolidation, procurement and request for proposal (RFP) management
- Onsite technology (registration, cyber cafes, product directories, internet access)
- Site selection
- Travel and ground transportation management
Once you have narrowed down what you need, the next step is to develop a list of specific features required. Brainstorm a feature list of specific features desired in the “ideal” system.
- Determine the list of technology vendors providing the desired technology tools or services.
- Narrow down your choices to a select few (3-5 choices)
- Set up full product demonstrations. Depending on the size of the sale and the elaborateness of the products, these can either be in person or via web demo. Software companies often have a demo version.
- Make the final selection from the information gathered.
- Set up a full implementation and evaluation timeline.